One for Blackadder fans…
Updated: Apr 23, 2018
If you are a fan of Blackadder, you’re going to be one step ahead of me here, but anyway…
When you’re tasked with copy writing and it’s going well, it’s great. The words flow, it’s enjoyable reading, you may even sit back and think – wow, did I write that? And conversely, on a bad day, you scrub every other line (or on a really bad day, every other word), beat yourself up for not being able to string a sentence together, and press delete more times than you care to remember.
But that IS the process of copywriting. I always think it’s best to get the words and thoughts down – however poorly written - revisit it and re-write, edit, re-write, edit, and just put it down to one of those days/jobs/topics.
Anyway, I was working on a job the other day and was reminded of this classic Blackadder episode.
The Prince Regent is looking for a bride to help finance his lavish lifestyle, and Edmund Blackadder suggests he writes a short note to his prospective love.
Prince Regent: Alright, well take this down. “From His Royal Highness, the Prince of Wales to Miss Amy Hardwood. Tally-ho my fine saucy young trollop! Your luck’s in! Trip along here with all your cash, and some naughty night attire, and you’ll be staring at my bedroom ceiling from now til Christmas, you lucky tart! Yours with the deepest respect etc, signed George. PS. Woof woof.” Well, what do you think?
Edmund Blackadder: It’s very ‘moving’ sir. Would you mind if I change just one tiny aspect of it?
Prince Regent: Which one?
Edmund Blackadder: The words.
Yep, sometimes copywriting really DOES feel like that...