• MarketingGirlFriday

5 reasons to hire a freelancer…

And they’re not MY reasons! I was chatting to a small business client the other day, and it was refreshing to hear THEIR take on why they decided to hire a freelancer instead of a full-time employee. Here are just a few of their thoughts:

Freelancers reduce overheads

For small businesses, with peaks and troughs in workflow (and income), it’s a no-brainer to outsource as demand dictates. This means no unnecessary salary expenditure, no requirement to be paying out annual leave or sick pay, no wasted office or desk space – it’s simply better value for money and with reduced risk.

Freelancers provide specific expertise

One person is unlikely to be skilled in every possible aspect of their work. Or perhaps they are, but don’t have the time to do everything. Or perhaps they have weak areas, or particular jobs they just don’t like doing. It makes complete sense to identify a freelancer who is a specialist, who is likely to do the job better, in a defined period of time, and at a reasonable rate. It’s a more efficient way of running a business.

Freelancers offer more flexibility

The unsalaried will work different hours to employees. It's a requirement of the role ;-) I’m often working early in the morning, late at night, or on weekends to accommodate projects. It’s the lifestyle I chose. This means the client may get the assignment completed more quickly when using a freelancer – basically because they are able to work the hours more flexibly.

Freelancers can breathe new life into projects

A decision to outsource practically guarantees a source of fresh ideas. Freelancers tend to approach things differently to an employee, for the very reason they are not. With breadth across a range of clients, with more varied experiences, they are more likely to know what works and what doesn’t, and have new concepts, opinions and approaches to share.

Freelancers are motivated

That’s not to say full-time employees aren’t motivated, but a freelancer is motivated differently. They are going to be HUGELY committed to doing a fantastic job. This is in part, to secure repeat business. And it’s also because reputation is EVERYTHING to a freelancer – it’s the make or break of networking and future work. But in the main, it’s because the freelancer is completely accountable to the client (AND themselves) and doing a bad job just isn’t an option.

It was an interesting chat! I’m sure there is a flip-side to hiring a freelancer – anyone got any thoughts? And do the disadvantages outweigh the advantages? Let me know!

39 views0 comments

Recent Posts

See All